The report shows how businesses can harness the disability market through experience-focused strategies
The Return on Disability Group (RoDG) has released ‘The Global Economics of Disability: 2024,’ a report that analyses the economic power of the global disability market, which is valued at over $18tn in spending.
The report presents business leaders, policymakers, and entrepreneurs with strategies to capitalize on this market, emphasizing the importance of customer experience (CX) as a critical factor for success.
The report reveals that 1.6 billion people, or 22 percent of the global population, live with a disability. In regions like North America and Europe, people with disabilities (PWD) control over $2.6tn in disposable income.
The report stresses that businesses can thrive by designing for functionality and customer experience, rather than just aiming to meet compliance standards.
The report urges companies to look beyond regulatory compliance and focus on the consumer experiences of PWD to open new revenue opportunities.
It highlights the importance of understanding functional differences, particularly related to cognitive and mental health disabilities, and how this can drive product design that benefits all users, not just those with disabilities.
Rich Donovan, CEO of The Return on Disability Group, stated, “The disability market is the largest emerging market in the world, yet materially all organizations fail to capture its full value. This report provides clear strategies for how businesses can lead through experience-driven design that works for everyone, not just a small segment.”
The report also discusses how leading companies like Apple and Alphabet have succeeded by integrating insights from PWD into their design processes.
‘The Global Economics of Disability: 2024’ outlines trends and market opportunities, serving as a crucial resource for businesses seeking to adapt to the rapidly changing landscape of the disability market.
