The Salvation Army survey reveals changing priorities as inflation fears ease, but deeper issues persist
The Salvation Army's 2024 Canadian Poverty and Socioeconomic Analysis has revealed shifts in Canadians’ concerns, showing that while inflation and food affordability worries have eased somewhat, health care, housing insecurity, and crime are now top anxieties.
As one of Canada's largest non-governmental providers of social services, this survey data supports The Salvation Army in quantifying demand for its services and in better addressing the needs of Canadians.
According to The Salvation Army’s findings, health care has become the primary concern, with 59 percent of Canadians identifying it as a major issue.
Housing insecurity and homelessness follow closely at 44 percent, while inflation, though decreased in urgency, remains a worry for 36 percent.
Additionally, 27 percent of respondents feel uncertain about their financial outlook for the next two years, highlighting continued economic pressures.
The survey notes that many Canadians are finding it challenging to meet essential needs.
Among those using food banks, 58 percent are doing so for the first time, up from 43 percent in 2023, indicating heightened financial hardship.
The report sheds light on how parents are disproportionately affected by the affordability crisis, with many bearing a heavier burden as they strive to maintain essential services.
58 percent of parents report facing food-related difficulties, compared to half of Canadians overall, highlighting the unique challenges families encounter in managing household budgets.
Among parents, 24 percent have reduced their own food consumption to ensure their children have enough to eat. Financial pressures have also led to missed bill payments for 15 percent of Canadians, with this figure rising to 22 percent among parents.
Moreover, 27 percent of those surveyed have lost access to essential services because of missed payments, with the number climbing to 37 percent among parents, underscoring the sacrifices families are making in these challenging times.
“We know that Canadians are still feeling the pressure, especially when it comes to their basic needs. Our role is to ensure that those who are struggling have access to the services and support they need,” says John Murray, territorial secretary for communications for The Salvation Army.
As housing affordability, food security, and health-care access remain pressing issues, The Salvation Army maintains its commitment to helping Canadians in need.
“As long as these challenges persist, so will our commitment to providing hope and dignity to those in need,” says Murray.
The Salvation Army surveyed over 1,500 Canadians to gather data on attitudes, behaviours, and experiences related to housing, food security, general affordability, and related health outcomes.
