Zoom study reveals hybrid work as the leading model, with companies balancing remote and office work
A recent study by Zoom Video Communications Inc., reported by Financial Post, reveals that neither fully remote nor fully in-office work has become the dominant model post-pandemic.
Instead, the majority of workplaces are embracing hybrid models. According to Zoom’s survey, 64 percent of IT and C-suite leaders report that their workplace is implementing a hybrid approach.
The study, conducted by Reworked Insights on behalf of Zoom, surveyed over 600 IT and C-suite leaders and nearly 1,900 employees worldwide. The findings indicate that “hybrid is king” as workplaces tailor their models to best suit their needs.
Hybrid work can vary widely in its implementation. For some, it allows employees to choose their work hours while still attending specific in-office meetings.
For others, hybrid means set days for remote or in-office work, outcome-based remote work dependent on meeting performance criteria, or a rotating schedule between remote and office work. Larger organizations are more likely to adopt a remote workforce model, the survey found.
Geographical differences also influence workplace models. North American organizations tend to prefer in-office setups more than those in other regions. In contrast, the Asia Pacific (APAC) region shows a stronger preference for remote work, while Western Europe favours hybrid models.
Despite settling into hybrid models, the workplace continues to evolve. The survey highlights that 84 percent of organizational leaders make workplace changes to boost productivity, 63 percent to attract more talent, and 47 percent to improve company culture.
