What can employers do to help employees avoid burnout and maintain productivity?
A report from isolved shows that a large portion – 65 percent – of employees experienced burnout in 2023, and employers agree this has impacted their performance. The report shows that building a positive company culture can help reduce burnout and increase productivity and, ultimately, the bottom line.
Uncovering the Significant HR Trends of 2024 to Maximize Your Next- Best Step aims to identify the needs and wants of the modern employee and how employers can better support their workforce. It says that, unfortunately, the impact of burnout doesn’t end with the employee as poor employee experiences but often leads to a lackluster customer experience (CX). In fact, 90 percent of employees say the experience they have as an employee influences the experience they provide customers.
“The critical nature of customer experience is often prioritized over the employee’s day-to-day workplace experience, but the reality is the two are very intertwined, and a poor company culture can detrimentally impact an organization’s bottom line and long-term competitiveness,” says Celia Fleischaker, chief marketing officer at isolved. “The report found that one of the top reasons employees are not satisfied with their current role is because they’re underwhelmed by their company’s culture. Successful businesses are focusing on creating and maintaining employee experience that meets employees' needs and wants. Creating employee experiences that matter is great for business.”
Employees needs important to company culture
The report identifies employee needs that employers need to keep in mind when addressing their corporate culture:
- Eighty-eight percent of employees say it has become more important to have a job they find personally fulfilling.
- More than half (53 percent) of employees want their employer to provide more opportunities to develop their skills.
- More than half (52 percent) of employees crave a more flexible work environment.
- Nearly one out of five employees (19 percent) would like improved internal communications, taking the top spot over ‘pay employees market value’ (18 percent).
isolved’s findings illustrate the importance of creating a next-level employee experience that addresses what really matters to employees. Businesses that will find success in recruiting and retaining the best talent in 2024 are the ones that are focused with their efforts.
Employees also agree that recognition is an important element of company culture in order to stay engaged and connected. In fact, employees who feel recognized are 3.8 times more likely to feel connected to the company culture. However, only 34 percent of employees say that their employer has a recognition program in place. And of those who do have one, just 13 percent of employees rate it as excellent.
Giving recognition is an effective way for leaders to communicate the values and behaviours and build the company’s culture, goals, and values.
Leaders can decide what type of culture they want associated with their companies, keeping in mind this isn’t just about their employee satisfaction scores or the tone of the office, it’s a choice that determines if their business is future-proof or not and will ultimately impact the customer or end-user experience.
Do you believe employers should build a corporate culture? Comment below.
