This aims to transform client services and boost productivity
PwC Canada has taken a significant leap in the realm of digital transformation by becoming one of the first Canadian organizations to deploy generative AI tools across its operations.
The firm has rolled out Copilot for Microsoft 365 to its entire workforce, consisting of 8,000 individuals.
This move not only strengthens its partnership with Microsoft but also underlines PwC's dedication to enhancing and scaling AI solutions to assist clients through their digital transformation journeys.
Chris Dulny, PwC Canada’s chief digital, Data, and Innovation Officer, expressed pride in the firm's collaboration with Microsoft, emphasizing that this investment in generative AI marks a crucial step in PwC's transformation.
Dulny highlighted the goal of revolutionizing the way PwC works with its clients by upskilling all staff members, thereby fully leveraging generative AI's potential.
This initiative is expected to position PwC Canada favorably in helping clients reinvent their businesses, boost productivity, and develop innovative products and services.
Reflecting on the broader AI landscape in Canada, PwC's 27th Global CEO Survey revealed that Canadian CEOs are more inclined towards adopting generative AI compared to their global counterparts, with 36 percent of Canadian CEOs versus 32 percent internationally.
The survey also found that nearly one-third of Canadian CEOs anticipate that generative AI will contribute to their revenue growth over the next 12 months. A significant majority of these leaders believe generative AI will dramatically alter how their companies create value and deliver their offerings.
However, amidst this optimism, there is a keen awareness of the potential risks associated with AI, including cybersecurity threats and the spread of misinformation.
Recognizing these challenges, over half of the CEOs acknowledged the need for considerable upskilling of their workforce within the next three years to manage AI effectively.
PwC Canada is committed to responsible AI deployment, planning to upskill its workforce comprehensively. The firm aims to implement a Responsible AI framework to guide clients in deploying generative AI responsibly across various applications.
This framework prioritizes fairness, transparency, and the protection of data confidentiality and security, thereby fostering greater trust in AI technologies.
Chris Barry, president of Microsoft Canada, lauded the reinventive power of AI for Canadian businesses, praising PwC Canada for embracing this technology to unlock new opportunities.
Barry expressed enthusiasm about expanding the collaboration with PwC Canada, aiming to enhance the AI capabilities of PwC's workforce to deliver innovative client solutions.
By partnering with Microsoft and focusing on upskilling its employees, PwC Canada is set to harness the disruptive potential of AI, driving technological adoption, and offering superior client solutions.
This initiative encourages employees to actively participate in the company's reinvention by identifying and applying AI-driven solutions to streamline inefficient processes.
