Learn how Joseph Chan, founder of Looniewell, is transforming total rewards into a strategic advantage for Canada's fastest-growing companies
Total rewards are now a vital part of attracting and retaining talent in today's competitive market. Joseph Chan, founder and Chief Loonie of Looniewell, has been a leader in this space, offering a unique approach that blends compensation, benefits, and retirement into a cohesive strategy that drives both employee satisfaction and business growth.
Looniewell, founded in 2021, quickly gained the trust of some of Canada’s most dynamic companies. Chan’s 25+ years of experience across consulting, insurance, and employer roles have given him the expertise to navigate the complexities of total rewards. His holistic approach goes beyond traditional methods, helping companies unlock the full potential of their rewards programs.
“Our clients value the hands-on experience we bring,” Chan noted. “We don’t just advise; we support the implementation and execution of total rewards strategies. This depth of involvement is what sets us apart.”
Chan emphasized the importance of viewing total rewards as an interconnected system. “We help our clients see total rewards not just as a cost but as an investment with expected returns,” he explained. By digging deeper into their rewards programs, Chan has uncovered opportunities that many companies overlook, enhancing the overall value of these packages.
Looniewell’s success is reflected in its exceptional client testimonials. “Our clients see us as an extension of their team, which is the highest compliment we can receive,” Chan said.
Looking ahead, Chan is focused on continuing to innovate within the total rewards space. He believes that as the workforce evolves, so must the strategies companies use to attract and retain top talent. “Total rewards is not a one-size-fits-all solution,” he explained. “It requires continuous adaptation and a deep understanding of both market trends and individual client needs.”
As an award-winning leader in total rewards, Joseph Chan and Looniewell are setting new standards, ensuring their clients not only keep pace with industry changes but also lead the way in crafting effective, comprehensive total rewards strategies.
Watch the full interview here.
